Making sure the development department is prioritizing its work according to plan and hitting its completion deadlines.It sets appropriate key performance indicators (KPIs) to assess the product’s success after the release.Prioritizing the new product’s functionality and assigning only on the most strategically valuable elements for the development team to work on.Developing compelling messages for existing customers and plans to deliver those messages when the company releases a new or updated product.Determining the right user persona for the product and developing an effective value proposition for that user.Here are some examples, broken down into tactical and strategic categories. This post will discuss the second definition of release management, driving a release from a product management perspective.įor a product team, a successful release management plan will include a wide range of steps. Release management describes both the tactical and strategic steps involved in preparing a product for launch for product managers. For IT departments, the term describes overseeing a software release within the company, including planning, testing, and deploying the application. Release management is one of those modern business terms that has several meanings.
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